Similar to OpenAI’s ChatGPT and Google’s Bard, world’s largest technology company by revenue, Apple is working on artificial intelligence (AI) offerings, as per a media report on Wednesday.
Apple Testing Its Own Generative AI Chatbot, Apple GPT
The news of this offering has sent the company’s shares up as much as 2 percent to a record high.
As we already know, the iPhone maker has built its own framework, known as “Ajax”, to create large language models (LLMs).
The technology firm is also testing a chatbot that some engineers call “Apple GPT”, as per the report.
So far, Apple has not released any statement in this regard.
It is evident that Apple has held back from any big moves in AI so far.
To the extent that the iPhone maker even avoided mentioning the buzzword at its developer conference in June.
This seems to be in stark contrast to other tech giants such as Alphabet and Microsoft which have made bold moves to incorporate the breakthrough technology.
The news has affected the shares of Microsoft, Nvidia and Alphabet as they dropped more than 1 percent after the report.
But subtly, Apple has pushed advanced AI in some of its products such as Apple Photos, on-device texting, and the recently launched mixed-reality headset Vision Pro.
A Significant AI-related Announcement Soon
Still, the company seems to be behind its peers in incorporating the new technology, according to analysts.
When it comes to Apple’s core AI product such as voice assistant Siri, it has also gone stagnant over the years.
Media reported that several teams are involved in the latest AI effort.
It is led by John Giannandrea, the company’s head of machine learning and AI, and Craig Federighi, Apple’s top software engineering executive.
The new virtual assistance by Apple summarizes text and answers questions based on data it has been trained with, and is being used internally for product prototyping, according to the report.
The tool essentially replicates Bard, ChatGPT and Bing AI, and works as a web application, according to the employees.
It appears that Apple does not yet have a concrete plan for the tools it is developing.
But, the report said that the company is aiming to make a significant AI-related announcement next year.
