As of now, Apple reaps a substantial annual revenue of approximately $8 billion through its strategic partnership with Google, wherein Google’s search engine serves as the default search tool across all Apple devices including iPhones, iPads, and Macs.
Nevertheless, the tech giant could potentially unlock a revenue stream of even greater magnitude—akin to the Apple Watch’s financial impact—by venturing into the realm of its own search engine.
Will Apple Launch Its Own Search Engine?
An insightful report by Bloomberg’s Mark Gurnman delves into Apple’s strategic maneuvers to enhance its web search capabilities, not merely as an improvement for users, but also as leverage in negotiations with Google.
The company has intensified its efforts to craft a cutting-edge search engine tailored for Apple applications, internally referred to as ‘Pegasus.’
Under the guidance of John Giannandrea, a former Google executive and the current head of machine learning and AI at Apple, a dedicated team is tirelessly working to elevate the search experience, aiming for precision and effectiveness.
This refined search functionality is already accessible within select Apple apps, with plans for wider integration into the Apple Store in the near future.
Apple Google Partnership
The partnership between Google and Apple dates back to 2002, when Google’s search engine was initially incorporated as the default choice for Apple’s Safari browser. Over the years, this collaboration has undergone several revisions and evolved in significance.
Apple’s senior vice president of services, Eddy Cue, emphasized during the recent Google antitrust case that Apple’s proficiency in internet search is unparalleled, asserting that there is currently no competitor on par with Apple in this domain.
In retrospect, Cue reflected on the circumstances leading to the initial adoption of Google as the default search engine. At the time, there was a lack of compelling alternatives to Google, making the decision to align with any other search provider not a genuine consideration. Hence, Google emerged as the most suitable and attractive choice, cementing a partnership that has significantly shaped both companies’ trajectories in the digital landscape.
