Apple & Meta Had Discussed About AI Partnership; But Apple Chose ChatGPT Instead


Sheetal Bhalerao

Sheetal Bhalerao

Jun 26, 2024


A recent media report talks about Apple rejecting overtures by Meta Platforms to integrate the social networking company’s AI chatbot into the iPhone months ago, as informed by the people with knowledge of the matter.

Apple & Meta Had Discussed About AI Partnership; But Apple Chose ChatGPT Instead

The Future Of The Apple & AI Partnership

Further the report confirmed that the companies are not in discussions for an AI partnership involving Meta’s Llama chatbot and only held brief talks in March.

It seems that the discussions about a potential partnership did not reach a formal stage.

So, the iPhone maker was not actively planning on integrating Llama into iPhones.

This is due to the reason that it does not consider Instagram owner Meta’s privacy practices stringent enough, as per the media report.

Earlier the speculations were made regarding the preliminary talks that took place around the time Apple started hashing out deals to use OpenAI’s ChatGPT and Alphabet’s Gemini in its products.

At the start of June, Apple also unveiled its long-awaited AI strategy at its annual developer conference.

Then, the company talked about bringing OpenAI’s chatbot ChatGPT to its devices. 

Why Would This Happen?

They wanted to integrate its new “Apple Intelligence” technology across its suite of apps, including virtual assistant Siri.

It turns out that Apple has turned down Meta Platforms’ proposal to integrate its Llama AI chatbot into iPhones, citing concerns over the social media giant’s privacy practices. 

Further the report mentioned, “Discussions about a potential partnership did not reach a formal stage and Apple was not actively planning on integrating Llama into iPhones, because it does not consider Instagram owner Meta’s privacy practices stringent enough.” 

As per this report, “The preliminary talks took place around the time Apple started hashing out deals to use OpenAI’s ChatGPT and Alphabet’s Gemini in its products.” 

Interestingly, this news comes at a time when Apple is unveiling its own ambitious AI strategy at its annual developer conference in June. 

During this event, the company has announced the integration of OpenAI’s ChatGPT into its devices and the launch of its proprietary “Apple Intelligence” technology across its suite of apps, including Siri.


Sheetal Bhalerao
Sheetal Bhalerao
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