The Multiplex Association of India (MAI) reported that more than six million cinema enthusiasts attended theaters on the second edition of National Cinema Day.
The Multiplex Association of India (MAI) is a trade association representing the interests of multiplex cinemas and theatres in India. It serves as a collective voice for multiplex operators in the country.
National Cinema Day involved the participation of over 4,000 screens on Friday, including major cinema chains like PVR, INOX, Cinepolis, Miraj, Citypride, Mukta A2, Movie Time, Wave, M2K, Moviemax, Rajhans, NY Cinemas, Delite, and others. Tickets were uniformly priced at ₹99 across all theaters.
MAI Celebrates Record-Breaking Turnout at Indian Multiplex Cinemas
According to the MAI, an estimated record-breaking six million moviegoers flocked to their local cinemas to celebrate National Cinema Day. Audiences of all age groups from every corner of the country contributed to an unprecedented demand for movie tickets. Throughout the day, cinema operators reported sold-out shows, making October 13, 2023, the second most attended day of the year.
National Cinema Day – Celebrating the Love for Big Screen Cinema
The MAI emphasized that the success of National Cinema Day serves as a testament to people’s enduring love for the cinematic experience on the big screen. They expressed their gratitude to the millions of movie fans who made this year’s National Cinema Day a resounding success.
National Cinema Day is celebrated to promote and celebrate the experience of watching movies in theaters. It aims to attract audiences to cinemas by offering discounted ticket prices and special screenings, thereby fostering a love for the big screen cinematic experience. This initiative encourages people to visit theaters and support the film industry.