viral marketing

As per a survey by Sapient Interactive on digital media ads and their effectiveness in India, Viral campaigns are believed to be the least effective of marketing methods. This was based on the report “Digital Marketing: The CMO…

Today’s guest post is written by Krishnakumar - fondly called KK - CEO of one of the well known digital media agency based in Mumbai. While I was having a chat with him last week, he mentioned that most of the corporates have been…