online travel agency

Being a marketer for the past eight years, I try to learn new things and apply new strategies for my clients. I never thought I would exploit a marketing tactic intelligently to get more rewards while booking an air ticket online for my…

Online travel bookings space is an extremely competitive one in India. New startups are coming up and threatening businesses of large incumbents. This is especially true in Online hotel booking space. Over past year of so, tens of…

Indian Ecommerce space has been growing consistently over past few years, and is expected to grow even fiercely in coming years. However, it is dominated by one sector – Online Travel Booking. Infact, OTA command more than 80% of all the…

Last year I did a comparison of 10 OTA's operating in India. The comparison was done based on 5 different parameters like Ticket fares, Flight options, Destinations, User Friendliness and value added services. In that comparison IXIGO…