Offline push

Xiaomi is right now #1 smartphone player in India, and they have already captured 50% of the online smartphone market. But now, Xiaomi’s focus is offline retail, and for that, they are determined to make a dent.

Feature phones are now a part of the mainstream smartphone industry, thanks to Reliance Jio. After a revolutionary success with the first generation JioPhone, the company launched its second iteration couple of months back. JioPhone 2 is…