mobile web

The Android vs iOS war is long over. The end user has won. But the fight between the mobile web browser and the app has just started. Mobile Web, with over a Billion users, is by far the most accessible platform globally. Adoption of…

The best part of digital marketing is that, every click, every impression, every action of the end user is measurable and quantified. It seems Myntra has finally discovered the preferences of their users; and have made a very crucial…

Mobile users have a want to load stuff on phones more easily and more instantly. Publishers too want that for their users, so the content is consumed and readers remain engaged. The biggies – Facebook, Twitter, Apple have understand…

As per a latest research conducted by Smaato, it was found that growth of advertisements served on mobile web has overtaken mobile apps in India. Mobile usage is continuing to soar, breaking all existing records and the mobile…

Mobile Internet is growing in India and that too at a very hectic pace – Given the sheer volume of Mobile Subscribers in India, its no surprise that consumers accessing Internet over the mobile far outnumber those accessing through regular…

More than a decade ago, owning a mobile phone was a luxury. Not any more, though! In fact, now we expect every known person to own a cell phone as a basic necessity of life. This is called revolution – the cellular services have rendered…