Micromax marketing strategy

You must have read the recent announcement from Micromax. They will launch a quad-core phone this February in the price bracket of 15K. You can read more details on the Micromax A116 canvas mobile, we published earlier. I am not going to…

Smartphones have taken the Indian cellphone market by storm. With yearly growth of 87%, the smartphone is slowly making its way into every household. While international players Samsung and Nokia can claim a significant share of this surge,…