IRS survey

We Delhiites love to read newspapers; especially if the pages are sprinkled with steamy hot pictures of Hollywood celebrities announcing their weddings and birthdays! (pun intended). Last week, both Times of India (TOI) and Hindustan…

Global market research giant Hansa Research revealed the latest Indian Readership Survey (IRS) for Q1 2012. The survey noted that while Radio and Cinema consumption decreased 4.2%, the Indian consumer's appetite for Internet and Cable &…