Hero group

Brijmohal Lall Munjal-led $5B Hero Group popularly known for its two-wheeler division of Hero MotoCorp, has decided to enter the booming electronics business in India by forming a new company as Hero Electronix. As its first move…

The issue of branding and rebranding has been discussed and re-discussed here. It’s a topic which has been there in our collective consciousness considering the recent debacle of Airtel. But just to brush up everyone’s knowledge, branding…

The breakup of Hero Honda after a marriage spanning 25 years sent shockwaves across the entire Indian auto industry. Hero Honda had brought the concept of a two–wheeler in India’s collective consciousness. It is also regarded as the largest…

Hero Honda has been the largest manufacturer of two–wheelers since a decade. With a market share of 60% in motorcycles and 43% in two – wheelers, Hero Honda has been the leader by far. But then as they say everything isn’t always hunky –…

How often do we come across the news of companies ending a successful joint venture, very rare! Hero will now have to sweat a lot to maintain the market share of 44%. As a result, newspapers are anticipating two wheelers prices to fall in…