Ecommerce in India

The supreme art of war is to subdue the enemy without fighting - Sun Tzu Confederation of All India Traders (CAIT), which is lobby of offline traders from across country, was a worried lot till few days back. Online business is…

About a couple of months back, Xiaomi opened its own local manufacturing unit in India to produce ‘Made in India’ phones and capture the market, where cheaper phone are in great need. According to reports, Global smartphone…

The confusion and opposition on the new age digital business is refusing to abate, as a fresh round of investigations has been started against those, who dared to sell via Internet. And it seems that our judiciary is clueless on this…

Paytm, primarily a mobile payment services major seems to have had a Good Diwali. The Paytm Diwali sale, which was held between 3rd November and 5th November, generated revenues of Rs 300 Crores across all categories. The…

Only last week we were talking about Snapdeal’s new browser website Snap-Lite, and Snapdeal has taken no time in launching another service, this time for apparel merchants. Dubbed as Snaptrends, the service has the ability to forecast…

Snapdeal seems to be on a roll this year, and everything seems to be falling in place for them. Starting from announcing record-breaking 60 minutes refund policy, which ensured monetary safety for customers, to receiving more than five…

It has not even been a week since the launch of Flipkart lite, a mobile website which has been reintroduced for the purpose of garnering more sales, and Snapdeal has responded back with a snappier Snap-Lite. This mobile website has been…

Two aspects worked brilliantly at the same time: The return of Maggi and the concept of flash sales by Snapdeal. After being banned in the month of June by Food Safety and Standards Authority of India (FSSAI), Maggi made a grand…

When a startup gets billion dollar valuations, great press coverage and huge number of orders, then they somehow begin to feel that they can change basic customer behavior. In this arrogance, they start pushing their own version of sale…

This year in January, Snapdeal had ventured into online retail of automobiles, specifically motorcycles. Initially only Hero Motocorp bikes and scooters could be purchased online on Snapdeal. Fast forward 10 months, Snapdeal has…