branding and advertising

I don’t like Rafael Nadal the Spanish world number 2 tennis player, but I still own a Babolat, a brand of tennis racquets that he endorses. Strange isn’t it, if I don’t like Rafa why do I play with a racquet he endorses? Similarly there…

The rules of marketing are changing rapidly – Social Media is now becoming  an important aspect of marketing for every small & large business – Be it offline or online. Take a look at this following presentation created by…

Google has recently announced its own Public DNS system that will allow internet users the ability to bypass the ISP’s DNS servers and contact the Google’s Public DNS servers for resolving all DNs queries. First some background…