brand management

First let us understand what is EdgeRank in simple terms.. It’s an algorithm that Facebook uses to determine what content should be displayed on your news feed. With this algorithm, user gets the content and feed only which he prefers…

I came across a very interesting discussion on LinkedIn a few days ago. The debate was that if we had to choose one what would be more important: A strong corporate brand or a strong product brand? As I followed the discussion, I looked…