Advertising in India

I am sure you know by now that Sachin rejected a huge ad-deal (supposedly the biggest yet!) with an alcohol manufacturer. While it’s a great gesture to me it sparks the debate of whether it’s ethical for celebrities to endorse such…

Coke and Pepsi Jet Airways, Kingfisher and Go Air Audi, BMW and Subaru HUL and P&G What do you think is common between them other than them being companies from the same industry? All of them have at some point or the other engaged…

The branding of Sprite has been exceptional in the sense that it was contrastingly different from its competitors. Where the likes of Pepsi, Thums up were all focussed on linking the consumption of their beverage with youth (Pepsi),…

  It seems our Indian Government is finally awakening to the steep decline India’s Tourism industry has faced this year. You may not be interested in this news, but I’m actually influenced by the way they are targeting the…

According to the survey carried out by Nielsen Global, Consumers trust Newspaper Advertising more than Online Advertising. Infact, just 1/3rd of the consumers actually trust online banner and video ads. Mobile Text Ads (SMS type) are…