Aditya Birla Group

It has been in a race to acquire several other brands. Aditya Birla Fashion & Retail (ABFRL) will take over Reebok’s operations in India. Rights Under The Agreement ABFRL has signed a long-term licensing agreement with…

District Consumer Disputes Redressal Forum asked a retail branch of the Aditya Birla Group Limited to pay Rs 8,000 as they forced a customer to pay Rs 9 for a plastic carry bag. Also, the company was censured by the forum for…

A closer analysis of the online fashion and apparel industry finds that discounts and low brand loyalty are proving to be costly for the entire industry.