ad revenue

Indian ecommerce is now slowly but gradually entering the more matured phase of growth: the phase where the progress is not determined by the amount of discount offered and GMV churned out, but by generating actual profits from…

We all have witnessed a smartphone revolution in India with majority of the people shifting to smartphones from feature phones. Even an ordinary cab driver or a domestic help have access to smartphone and smart devices in their lives.…

Shrinking revenues and sliding market share has forced Mozilla to include display advertisements in its popular web browser Firefox. Darren Herman, Vice President of Content Services at Mozilla announced via a blog post few days back…

Ads are the bane and the boon of the technology industry. Where on one hand, they help generate revenue due to which many companies have been able to offer their services for free; on the other hand, they reduce the desirability of any…

While watching a reality show / sporting event / award function or any other media event, ever wondered who is actually entertaining you with those freely aired programs without being charged a penny? No, not the small-screen Producers;…

More than a decade ago, owning a mobile phone was a luxury. Not any more, though! In fact, now we expect every known person to own a cell phone as a basic necessity of life. This is called revolution – the cellular services have rendered…