Although humble Television has been around in Indian homes for over three decades now, the content that has been beamed on these televisions has drastically changed over the years. From couple of channels to over 600 channels today, consumers can now enjoy every kind type of content that too in digital quality.
With internet penetration growing, smart connected televisions are now coming to fore. According to 6Wresearch, Indian Smart TV Market is expected to reach Rs. 54000 crores (USD $10.41 billion) by 2017, growing at a CAGR of 87.02% from 2012-2017. Although Smart TV market is miniscule currently (India smart TV market was valued at $0.22 billion in 2011) the growth is expected to be exponential over next few years.
Check out the Infographic below that gives a peek at how Indian Television Market is placed today and what to expect of it in coming years. The Infographic has been developed by Viaccess.Orca, a company offers services to Television Content Providers.
Indian Television Market
Vary clear and neat post about India television marketing.