Google Adsense, the advertising platform on which thousands of web publishers rely for monetizing their web content may soon start Electronic Funds Transfer payments for Indian publishers.
This is big news for web publishers based in India, as till now, AdSense used to pay only via cheques, which not only took long time for publishers to receive their payments, but was fraught with issues like non-delivery of cheques due to courier partner issues.
Even under normal circumstances, the cheques arrive nearly 2 to 3 weeks later than what they are supposed to. For example, the earnings made by publisher in month of September are released by end of October and then it additional two to three weeks to reach publishers. With EFT in place, the payments would be done in not more than 2 days after earnings are finalized.
Though Google has not announced this officially, a thread on Google product forums clearly points to the fact that they are testing EFT payments for India based publishers. The thread was started by a user “Om Software” to protest the delay in delivering the Adsense payment checks in India. Here is the reply from authorized representative under the username “Adsense Pro Payments.”
@Mishrakolkata: I’m certainly hoping that we’ll be able to start making this option available before the end of the year. We’re very eager to get electronic payments available in India, and we’re working to make this available as quickly as possible.
In the same thread, which is quite long, “Adsense pro payments” mentions multiple times that they are hopeful of bringing the EFT payments by the end of year. Here is the screenshot of replies.
The thread clearly points to the fact that bringing EFT payments in India is one of the their top priorities, and that they are in the process of testing the payment integration.
The google product forum thread was initiated around October 10th and the reply on October 22nd clearly points to the fact that they are in the finishing stages of testing their EFT payments in India.
I am sure this will bring smiles on thousands of Adsense publishers in India!
[Source: Google Product Forums Thread, Via: Webtrickz @NoobDeveloper]