Snapdeal has now joined Flipkart and Amazon to have its own affiliate program. Though Snapdeal had a affiliate program previously, they offered it through third party affiliate network like Tyroo and OMG.
Snapdeal’s own affiliate program had been in works for quite a long time, but it is only now that they have been able to launch it.
Till date, Snapdeal usually offered between 4 to 8 percent commission to affiliate marketers through 3rd party networks, but with launch of its own program they are now offering 10 percent flat commission rate on all products.
However, there is a huge downside which many affiliate marketers will frown upon – They have set the maximum commission payable at Rs. 400. So, any product sale that happens through affiliate channel priced over Rs. 4000, will still generate a maximum of Rs. 400 revenue to the affiliate marketer.
Here, take a look at Snapdeal’s affiliate commission structure.
Snapdeal Affiliate Review
We registered for Snapdeal’s affiliate program in the morning, and got quickly approved. However, we just could not launch any screen after we got logged in. After trying for few hours, it was clear that it had something to do with Chrome browser that we were using.
It loaded quite well on Internet Explorer (surprise, surprise..). Unlike Flipkart and Amazon, Snapdeal’s affiliate program is not straightforward. Generally, with most affiliate programs the marketer gets a unique ID, which has to be appended at the end of the product url that they are trying to promote. However, we could not find any such ID with Snapdeal (It may be possible that we may not have been allotted an ID as yet).
While the user Interface was fast and well laid out, we could not find, how a particular product link could be promoted through affiliate ID. Guess, we were missing out on something. In the faq, Snapdeal mentions – “click on ‘Add website’ and mention any page/product URL from snapdeal that you wish to promote on your website. On pressing ‘Add’ button you would get an updated tracking link on top. Use this tracking link for referring traffic to snapdeal.” However, we could not find a link to “Add Website”
What I really liked are the analytics, as they show up in real time, so when marketers promotes a product, they can quickly know how many clicks and conversions have happened.
Snapdeal has not officially announced the launch of their affiliate program, and there might still be few things that may be in pipeline.
While we are happy about Snapdeal’s affiliate launch, the Rs. 400 limit on commission is sure going to be a deal breaker for marketers, especially when they are promoting high value products.
Give it a try and let us know what you feel!
Suggested Reading: Affiliate Programs of Indian E-Commerce Sites [Comparison]