Did you happen to see today’s full Page Ad in Times of India regarding Infibeam’s ecommerce platform – Buildabazaar.com ? Here it is –
Buildabazaar.com was launched by Infibeam last year and can be termed as a readymade ecommerce framework which can enable any small or medium sized business to create an online store. Although, the concept is not new, I think the timing of this ad and Buildabazaar’s marketing of the platform is perfect. It is a time when many small & medium sized businesses in India want to come online. Everyone has woken up to the fact that online commerce is going to be huge going forward in India.
There are number of similar platforms who offer such services in India, the biggest platform being Martjack.com. However, infibeam’s Buildbazaar.com brings additional advantages to the stores on their platform because it is tightly integrated with infibeam.com itself.
Once the user registers and creates a store on Buildabazaar.com – Infibeam will promote products from user stores on their platform and also allow the user to sell Infibeam products on their online store. For a business it is a win-win situation where they are benefitted from Infibeam’s traffic & Infrastructure as well.
Buildabazaar.com’s pricing structure looks quite competitive as well – For very small businesses who have less than 100 products, can actually get the store online completely free. Their Gold account costs Rs. 2500 and allow upto 5000 products.
I think this platform is an excellent initiative by Infibeam – What this allows Infibeam is not only to get new products on their system, but also creates an additional revenue channel for them. I think if buildabazaar.com is able to deliver on what it promises, it may get quite popular with small businesses who want to come online. One of the biggest advantages for them being cashing in on popularity of Inifbeam.com
Give it a spin – let us know what you think..