According to the latest report released by Comscore, 60% of all Indian internet users visited a Online Ecommerce site in November 2011, with the number of online shoppers increasing 18 percent in the past year.
Over past 1 year, coupon or the deal sites have gained maximum traction with a jump of 629% compared to last year. Online retail of apparels have also seen quite a jump (166%), with Indians now getting more and more comfortable buying clothes online. No wonder Clothing ecommerce sites are getting loads of interest from VC community!
However, traditionally popular online items – Books – witnessed a negative growth of 3 percent as compared to last year.
According to Comscore Media Metrix report, 27.2 million online users in India age 15 and older accessed the Retail category from a home or work computer in November 2011, up 18% compared to last year. Online Coupon sites received 7.6 million visitors followed by Consumer Electronics with 7.1 Million visitors.Comparison Shopping sites got 5.8 million online users, an increase of 25 percent from the previous year.
Popular Shopping Categories by Unique Visitors
| Top Retail Subcategories by Total Unique Visitors (000) November 2011 vs. November 2010 Total India – Visitors Age 15+ Home/Work Locations Source: comScore Media Metrix |
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| Total Unique Visitors (000) | |||
| Nov-2010 | Nov-2011 | % Change | |
| Total Internet : Total Audience | 41,169 | 46,390 | 13 |
| Retail | 23,021 | 27,171 | 18 |
| Coupons | 1,048 | 7,647 | 629 |
| Consumer Electronics | 6,334 | 7,122 | 12 |
| Comparison Shopping | 4,611 | 5,775 | 25 |
| Computer Hardware | 5,079 | 5,708 | 12 |
| Apparel | 1,735 | 4,609 | 166 |
| Movies | 2,587 | 3,076 | 19 |
| Books | 2,559 | 2,494 | -3 |
| Flowers/Gifts/Greetings | 2,132 | 2,323 | 9 |
| Jewelry/Luxury Goods/Accessories | 1,575 | 2,134 | 36 |
| Home | 1,605 | 1,966 | 22 |
Comscore also released Top online retail and Coupon sites based on Total Unique Visitors. What surprised me in the table given below was that top 3 retail sites visited by Indians are actually all non-Indian… Take a look. I am not sure if so many people really buy from Amazon sites! Additionally, Infibeam, which I thought was quite popular in India does not even figure in the Top 10 list of retail sites – Would love to hear your opinion on this!
Top 10 Retail Sites by Unique Visitors (000)
| November 2011 Total India – Visitors Age 15+ Home/Work Locations Source: comScore Media Metrix |
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| Total Unique Visitors (000) | % Reach | |
| Total Internet : Total Audience | 46,390 | 100.0% |
| Retail | 27,171 | 58.6% |
| Amazon Sites | 6,805 | 14.7% |
| Apple.com Worldwide Sites | 3,426 | 7.4% |
| Samsung Group | 2,759 | 5.9% |
| Flipkart.com | 2,675 | 5.8% |
| Homeshop18.com | 2,286 | 4.9% |
| Naaptol.com | 2,145 | 4.6% |
| Bookmyshow.com | 2,125 | 4.6% |
| Myntra.com | 2,110 | 4.5% |
| Priceindia.in | 2,047 | 4.4% |
| Alibaba.com Corporation | 1,973 | 4.3% |
Top 10 Coupon Sites by Total Unique Visitors (000)
| November 2011 Total India – Visitors Age 15+ Home/Work Locations Source: comScore Media Metrix |
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| Total Unique Visitors (000) | % Reach | |
| Total Internet : Total Audience | 46,390 | 100.0% |
| Coupons | 7,647 | 16.5% |
| Snapdeal.com | 5,185 | 11.2% |
| Mydala.com | 1,359 | 2.9% |
| Crazeal.com | 989 | 2.1% |
| Dealsandyou.com | 664 | 1.4% |
| Koovs.com | 491 | 1.1% |
| Khojguru.com | 239 | 0.5% |
| Coupondunia.in | 117 | 0.3% |
| Sosasta.com | 91 | 0.2% |
| Deals2buy.com | 86 | 0.2% |
| Retailmenot.com | 83 | 0.2% |
All Tables from Comscore Media Report