Can you guess which are the most Social Media friendly banks in India ? If you thought of HDFC Bank, you are right – It is the most social media friendly private sector bank in India and when it comes to Public sector the honour goes to largest Bank in India – State Bank of India.
Simplify 360, recently published a presentation on how Indian Banking Industry is leveraging Social Media to grow its business.
Indian Private Banks Social Engagement Graph
HDFC Bank is active on on Facebook, Twitter as well as Youtube. They use maximum channels as well as they communicate with their users through these social media channels. ICICI Bank comes second both in terms of interactivity as well as use of different channels. Yes bank although uses more channels, Axis Bank is higher on interactivity scale.
Indian Private Bank Social Media Grades
Here is a complete presentation deck that gives detailed information how Indian Banking Industry is leveraging Social Media