Mobile Banking is one of the most popular services used by Indians – More than 43.7 million mobile users used Mobile banking services in one form or the other.
Here are the breakup of various Mobile Banking services used for the quarter ending August 2009:
| Nature of Mobile Banking Services |
Unique Users |
| Used mobile banking |
43.70 |
| Checking account balance |
39.97 |
| View last three transactions |
28.15 |
| Status of cheques |
21.06 |
| Payment reminders |
20.92 |
| Request a cheque book |
19.11 |
As far as the demographic of users go – Close to 60% of mobile banking users fall in the bracket of Rs. 1 to 5 Lakh income group.
While the most popular Bank which was accessed for Mobile banking was ICICI Bank with 17.75 million users. HDFC accounts for second most subscribers with 9.1 million subscribers followed by State Bank of India with 6.13 million subscribers.
Its interesting that I have not used any of the mobile Banking services. Everything I do with my bank is on the Internet (Offcourse I am like 24 hrs on it:)
[The above numbers have been provided by Vital Analytics – source for mobile marketing intelligence]