Did you think Tata Docomo’s per second billing was ground-breaking. Wait to hear this –
Tata Indicom, the CDMA arm of Tata Teleservices, has just unveiled an innovative pay-per-call plan. It is completely different from traditional per second / minute billing that all the current mobile operators use.
Here is Tata Indicom’s Pay-per-Call offering
The Tata Indicom subscribers will have a fixed charge on a per-call basis – at Re 1 for all local calls and Rs 3 for STD calls – regardless of the duration of the call. SMS would be offered at a special price of 50 paise for both national and local messages.
(source)
The important aspect about this is, it is charged at a single flat rate regardless of duration of call.
All the callers who love to talk on mobiles for hours are going to lap this up very quickly. This really has a potential of turning the Mobile services market upside down.
No more will time the factor in calling, but the number of calls that you do. This is just fantastic and out of the box thinking from Tata Indicom.
I am sure Tata Indicom would have done their Maths correctly, as this prima-facie looks like a full-on consumer favoured plan !
There are however a couple of things that you need to know – The pay per call plan is initially being launched for the pre-paid platform only, and all subscribers who opt for it will be charged a daily fee of Re 1 to avail of the tariff option.
The service is available on all new Tata Indicom connections for Rs 99 with a validity of 10 years, and on one-time recharge of Rs 96 for existing customers.
Also, give a little bit of thought to the fact – Why is this plan launched for Tata Indicom and not for GSM based Tata Docomo. CDMA market is gradually shrinking and people are opting for GSM services. Is this the last ditch effort by Tata Indicom to gain market share in CDMA segment?
Would love to hear what the readers think about this new plan by Tata Indicom – Will it be lapped up by consumers in hordes?