The number one Indian brand award goes to
AMUL, THE TASTE OF INDIA !
According to the survey results published in Business Standard last month, Indian consumers have ranked Amul as the number 1 brand of the country.
I am not really surprised with these findings, they fully deserve the accolades. Can you forget the hilarious hoardings spewed across the city that give you a hearty laugh everytime you see them.
The research was conducted in nine markets including China, Hong Kong, Taiwan, The Philippines, Thailand, Malaysia, Singapore, Indonesia and India. Survey covered 12 major products and service categories. The research agency interviewed people aged between 15 to 64 years.
“Co-operation amongst co-operatives to serve the interests of the milk producers and providing quality products to consumers has been the back bone in Amul’s growth. This brings a lot of passion and energy in the system which has now been recognized by the consumers through this survey,” said, BM Vyas, Managing Director, Gujarat Co-operative Milk Marketing Federation(GCMMF).
Bollywood superstar Shah Rukh Khan’s new look… perfect six pack abs… new hair do…Â
Do you know that Amul has the longest running Ad campaign in the world! Infact, Amul has laid claim to the Guinness Book of World Records for the record breaking, longest running- 39 years – Advertisement campaign.
Box-office debacle of Ram Gopal Verma’s Bollywood movie “AAG” – Arrival of evil, a remake of yesteryear classic favourite entertainer Sholay
What is even more surprising is that the utterly butterly delicious girl has never lost here fan following once in those long 30 years. Infact, the sometimes controversial hoardings are discussed and written about wildly in the Media.
Infact, in one of the incidences, Amul put up an ad on Husain saying ‘Heroine Addiction’ for which they were taken to court. you can read some of the instances here
Team India celebrate after winning the inaugural ICC WORLD TWENTY 20, SOUTH AFRICA 2007
cricket World Cup in Johannesburg
The Ad agency behind this 39 year old ad campaign is DaCunha Communications. Bharat Dhabolkar, a well know Indian personality is well known for his creative contributions to Amul Ads.Â
Read the full story behind Amul’s 39-year old ad campaign here.