As per Google’s answer to TikTok, YouTube Shorts has hit a 1 lakh crore (1 trillion) view mark in India.
YouTube Hits 1 Trillion Views in India; 11,000 Channels Reach 1 Million Subscribers
In a recent announcement by the CEO of YouTube, Neal Mohan said that the YouTube Brandcast event held in New Delhi that 1 lakh crore (1 trillion) view mark in India has been reached.
Underscoring the importance of flourishing creator community in India, he said that there are over 11,000 channels boasting more than a million subscribers each. He further added that the YouTube Shorts, which was first launched in India, has since enjoyed immense popularity.
YouTube Becomes Top Streamed Service on Connected TVs in India
The popularity of YouTube is not just confined to mobile phones, since it has also emerged as the most streamed service on the Connected TVs in India. Mohan stated that “YouTube is number one in reach and watch time in India. We just passed a huge milestone. Shorts, which we first launched in India, now has trillions of views here”.
Racking up to 50 billion views in the past year, it is the cricket videos which are extremely popular in the country.
He further highlighted the growing popularity of creators, using the example of Prajakta Koli, whose journey on YouTube led to a starring role in a Netflix series and a Bollywood debut.
