The speculation has it that the popular video streaming platform, YouTube is testing a new feature which is expected to be called ‘Hype’.
Basically, this new feature aims to boost visibility for small creators on the platform reportedly.
Presently this new experimental feature is available in selected countries as the service provider is planning to offer the viewers a way to promote their favorite videos.
If you are wondering regarding this latest launch by Google owned Youtube, then no worries as here is everything you need to know about the ‘Hype feature’ for YouTube and how it functions.
What Is Hype and How Does It Help?
Youtube’s Hype feature will enable the viewers to ‘hype’ the videos of their choice which in turn will help in increasing the chances of videos appearing along with the other hyped content for the week.
It appears to be part of YouTube’s ongoing effort where this platform is working to support smaller content creators.
This will also help them in providing more visibility on the platform.
Following the same, the social media platform has said in its announcement that this feature has been titled ‘New way for viewers to support their favorite creators’, reflecting its community-centric approach.
How Does ‘Hype’ Work?
To start with, this feature operates just like YouTube’s existing Like and Share features.
So, when a video is hyped by a viewer, it does not influence YouTube’s reach and discovery algorithms.
Instead, Youtube highlights this video in a new way.
For starters, the Hyped videos will appear in the ‘Explore’ section of YouTube.
Hence providing a separate spotlight from the usual trending section.
It is noteworthy here that only videos which are published within the last seven days will be eligible for hype majorly.
This condition is to make sure that the feature promotes fresh content on a regular break.
Who Is The Target audience?
As we know that the new feature has been designed to help new and smaller creators to get discovered by new audiences.
That is why Hype has been tested with a subset of YouTube Partner Program creators who have less than 500,000 subscribers while adhering to the community guidelines.
With this initiative, Youtube wants to focus on smaller channels as it aims at leveling the playing field.
The platform also plans to give emerging creators a better chance to grow their audience.
What About Availability?
When it comes to the availability, the Hype feature on YouTube is being tested in Brazil, Turkey and Taiwan, presently.
So far, the social media platform has not yet disclosed if the new feature will be a paid service in the future.
Earlier, the platform has been found collecting feedback from initial markets in order to determine the feature which will be expanded to other regions.
