Industry body CAIT has estimated merchandise sales, services trade and spending around the upcoming Ayodhya Ram Mandir inauguration could touch ₹1 lakh crore – double its initial projection of ₹50,000 crore.
The revised forecast underscores the unprecedented fervor surrounding the January 22nd temple consecration ceremonies led by PM Modi. CAIT compiled data from trade associations in 30 cities to reach the number.
National Secretary Praveen Khandelwal attributed the exponential business surge to the event resonating deeply with religious sentiments across communities countrywide.
Frenzied Demand for Ram Mandir Merchandise
Markets are recording booming demand for Lord Ram images, Ayodhya temple replicas, saffron flags, t-shirts, customized attire and related memorabilia.
Over 5 crore miniature Ram Mandir models are tipped to be sold around the mega celebration event fuelling growth for manufacturing hubs.
Other hot-selling items include temple inauguration caps, banners, home decoration articles which are flying off shelves.
Trade Reviving India’s Cultural Economy
The accompanying boom in devotional music events and performances is also creating livelihood opportunities and empowering folk artists and craftsmen.
As per Khandelwal, this unique moment marks the revival of faith-based enterprises alongside India’s civilizational ideals.
With over 30,000 scheduled gatherings and 200 programs across Delhi markets alone, he envisions the dawn of a new egalitarian economic model rooted in traditions.
The frenzied demand, job creation and community camaraderie around the long-awaited temple opening act as a catalyst to awaken the cultural economy.It epitomizes the enduring power of shared heritage and beliefs to uplift society holistically – materially and spiritually.
