Unprecedented Collaboration: Apple, Pixar, Adobe, Linux, NVIDIA Join Forces For 3D Universal Scene Tech!


Radhika Kajarekar

Radhika Kajarekar

Aug 04, 2023


Apple has joined forces with prominent companies like Pixar, Adobe, Autodesk, NVIDIA, and Linux to support and advance Pixar’s 3D Universal Scene Description technology. 

Unprecedented Collaboration: Apple, Pixar, Adobe, Linux, NVIDIA Join Forces For 3D Universal Scene Tech!

The goal is to standardize the 3D ecosystem by enhancing Open Universal Scene Description (OpenUSD), which enables easier creation of 3D content using diverse tools. 

Apple Joins Pixar, Adobe, Etc. To Advance 3D USD Technology

This collaboration aims to improve interoperability among 3D tools and data, allowing developers and content creators to effortlessly describe, compose, and simulate large-scale 3D projects. As a result, the alliance plans to expand the range of 3D-enabled products and services available in the market. 

OpenUSD, developed by Pixar Animation Studios, is already recognized for its high performance and robust interoperability across various tools and workflows, making it a powerful platform for new industries and applications in cinematic content production and artistic expression capture.

In order to enhance compatibility and encourage wider adoption, an alliance is working on creating written specifications that outline the features of OpenUSD. These specifications will be incorporated by other standards bodies, facilitating integration and implementation. 

The Linux Foundation’s Joint Development Foundation (JDF) will host the project, enabling open, efficient, and effective development of OpenUSD specifications. The ultimate aim is to achieve recognition through the International Organization for Standardization (ISO).

Other Companies Invited To Join The Group

The alliance extends an invitation to various companies and organizations to join and actively participate in shaping the future of OpenUSD. AOUSD will serve as the primary platform for collaborative discussions to define enhancements to the technology within the industry.

Mike Rockwell, Apple’s vice president of the Vision Products Group, stated, “OpenUSD will help accelerate the next generation of AR experiences, from artistic creation to content delivery, and produce an ever-widening array of spatial computing applications. Apple has been an active contributor to the development of USD, and it is an essential technology for the groundbreaking visionOS platform, as well as the new Reality Composer Pro developer tool. We look forward to fostering its growth into a broadly adopted standard.”

Apple has recently ventured into the world of virtual reality with Vision Pro, and concurrently, they have initiated a new project focused on creating cinematic 3D content for this domain. With this initiative, Apple aims to streamline the 3D content creation process by offering a variety of versatile tools.


Radhika Kajarekar
Radhika Kajarekar
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