This is a Guest Post by Mr. Arpit Jain, Founder and CEO of GreedyGame
With more than 3.7 million apps on the Google Play Store and 1.7 million apps on the Apple App Store, it is becoming increasingly difficult for app businesses to stand out from their competitors and attract relevant users. This is where Adtech companies (short for advertising technology) come to aid. Adtech companies are platforms that leverage software tools and technologies to help publishers, marketers, brands and agencies achieve their advertising goals. Now the question comes: how? So, let’s delve deeper into the top 7 ways Adtech companies assist app businesses to scale up their growth.
Increase app visibility
App visibility is one of the primary aspects of consideration for every app business. This can be achieved by getting the app listed on app stores through App Store Optimization (ASO). Here’s where Adtech companies can help app businesses improve their app ranking by conducting a thorough analysis of the app’s metadata, including keywords, descriptions, and screenshots. These expert analyses and recommendations can result in successful app store optimization. Enhancing the app’s ASO subsequently leads to better visibility and thereby increased organic installs. This can be a great way for app businesses who want to boost app traffic and install organically. Moreover, Adtech companies couple various other app visibility-enhancing strategies to ensure maximum success.
Target and acquire the right audience
Identifying and targeting the right audience is a common challenge faced by many app businesses. Adtech companies offer specialized software tools that help in smartly targeting, and ensure quality user acquisition. They do this by collecting and analyzing user demographics, psychographic and behavioral data and identify the right audience fit for the app. Targeting the right audience results in building a strong user base which helps app businesses generate higher LTV in the long run. Adtech companies can further assist in setting up retargeting campaigns to convert existing users to revenue generators.
Collect and leverage first-party data
As data privacy practices and regulations continue to evolve, mobile app businesses are finding it hard to drive user engagement. Adtech companies can help collect first-party data by tracking user interaction within the app. First-party data are the data collected directly from end-users, which includes user interaction, purchase history, ad impressions, preferences, engagement patterns, etc. By leveraging first-party data app businesses can understand their users better and offer personalized experiences through targeted advertising. Furthermore, first-party data can be leveraged to identify the strengths and weaknesses of the app, leading to the refinement of app features and enhanced user experience.
Boost app installs
Adtech companies employ strategies beyond traditional advertising to boost app installs. With their advanced advertising solutions, Adtech companies help app businesses run effective user acquisition and performance marketing campaigns that drive user acquisition, conversion, and retention. In addition, end-to-end support is offered to brands in executing these campaigns, which results in maximized ROI. Moreover, Adtech companies have extensive premium networks within the programmatic ecosystem, which when leveraged can expand the app’s reach that would otherwise be inaccessible to app businesses on their own.
App Monetization
Adtech companies help convert apps into profitable entities by using effective app monetization strategies. Some of these include In-app advertising, In-app purchases, subscription models, data monetization, paid ads, etc. These companies not only alleviate the burden of testing and experimenting with various strategies, but also provide the right tools and platforms. With their deep domain expertise, extensive network, and advanced analytic tools, selecting the right monetization strategies is a relatively easier and more profitable game for app businesses.
Optimize ad revenue
Adtech companies help app businesses optimize ad formats, placements, and performance to drive maximum revenue. These platforms help identify the right ad format and placement that suits specific business goals (impressions, clicks, engagements, etc.) by performing A/B testing. They improve ad performance by creating visually appealing copies that drive user engagement and conversion thereby resulting in optimized revenue.
Track and analyze performance
Adtech companies offer performance tracking and analyzing tools that help app businesses make critical data-backed decisions. Their advanced real-time tracking and analyzing tools measure vital metrics such as impressions, clicks, conversions, and cost per acquisition (CPA) that determines campaign success. This helps app businesses to discern what strategies work, and what doesn’t, leading to informed decision-making and improved business outcomes. Furthermore, they continuously monitor performance and offer valuable insights that can help optimize user targeting, ad copy, budget, etc. that maximizes ROI and achieve sustainable growth.
Final Thoughts
Overall, working with an Adtech company can be a game-changer for app businesses looking to grow and attract users. Leveraging their expertise can help increase the app’s visibility, installs and user base, thereby amplifying app’s growth potential. So, if you’re someone looking to accelerate your app business, you might want to consider partnering with an Adtech company.
