Tata Motors has announced an ambitious roadmap to launch 30 new passenger vehicles by 2030, nearly doubling its current lineup. This strategy includes a mix of electric and internal combustion engine (ICE) models, with seven being all-new nameplates. The move is part of Tata’s aggressive push to strengthen its position in the highly competitive Indian auto market, where rivals like Hyundai and Mahindra are also ramping up new launches.
Tata Gears Up: ₹35,000 Cr Investment and New Lineup Including Sierra, Avinya, Nexon
The rollout has already begun with the launch of the Harrier EV and an updated Altroz. This fiscal year, Tata plans to reintroduce the iconic Sierra in both EV and ICE formats. Other upcoming models include the premium Avinya range, the third-generation Nexon, and an updated Punch. In total, 23 of the 30 new vehicles will feature ICE powertrains.
To support this expansion, Tata Motors has allocated up to ₹35,000 crores in investment for its passenger vehicle business between FY2026 and FY2030. This investment will go toward developing next-generation powertrains, electronics, and software. One major product in development is an all-new 1.5L turbocharged petrol engine producing 168 PS and 280 Nm of torque. Additionally, Tata holds the rights to modify the 2.0L FCA-sourced Multijet diesel engine, which may receive performance and technology upgrades in future models.
Tata Motors Aims to Defend EV Leadership and Challenge for No. 2 Spot in Car Sales
Tata continues to dominate the Indian electric vehicle space, accounting for over 75% of the market. However, competition is intensifying, particularly in the midsize segment, with Mahindra, MG, and Hyundai actively expanding their EV portfolios.
With its bold product pipeline, strategic investments, and innovation in both ICE and electric mobility, Tata Motors aims to not only maintain its leadership in EVs but also challenge rivals for the number two spot in overall passenger car sales.
Summary:
Tata Motors plans to launch 30 new vehicles by 2030, including EVs and ICE models, backed by a ₹35,000 crore investment. With launches like Harrier EV and Sierra, Tata aims to maintain EV leadership and challenge for the No. 2 spot in India’s car market amid rising competition from rivals.
