Mukesh Ambani’s Reliance Industries is making its first foray into the Ayurveda sector with the launch of a premium brand under its beauty platform, Tira. This marks a strategic move by Reliance Retail to expand its presence in the growing Ayurveda-based beauty and wellness market.
What to Expect from Reliance’s Ayurveda Brand
The new brand will feature an extensive range of Ayurvedic products, including:
- Skincare: Night creams, day creams, body lotions, soaps
- Haircare: Shampoos, conditioners
- Wellness: Ayurvedic-based formulations for holistic care
According to reports, Reliance has already completed product testing, and the official launch is expected by April 2025.
In-House Production and Sales Strategy
The entire end-to-end production of the Ayurveda range will be handled within the Reliance ecosystem. The products will be available for purchase both online and offline, primarily at:
- Tira stores
- Other Reliance-owned retail outlets
Reliance Retail’s Strong Performance
Reliance Retail continues to show robust growth, reporting:
- Gross revenue of ₹90,333 crore for Q3 FY25, an 8.8% YoY increase
- Net profit of ₹3,485 crore, up 10%
- Store count reaching 19,102, serving 296 million customers
With the Ayurveda segment gaining traction in India’s beauty and wellness market, Reliance’s latest move is expected to further strengthen its dominance in the retail sector.
