Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Retail Ventures, plans to invest ₹6,000–₹8,000 crore over the next 12–15 months to expand its beverage manufacturing capacity.
This will be Reliance’s largest capital investment in the consumer products sector so far.
Reliance Consumer Products to Invest ₹6,000–₹8,000 Crore in Beverage Manufacturing Expansion
The investment will support the establishment of 10 to 12 new manufacturing facilities across India, including both greenfield plants and co-packing units in collaboration with partners.
The move is part of Reliance’s strategy to strengthen its position against global competitors like Coca-Cola and PepsiCo, as well as regional beverage brands.
A major portion of the funds will be allocated to joint ventures, such as a recently launched plant in Guwahati with Jericho Foods and Beverages LLP, and another facility under development in Bihar.
Reliance Consumer Products, launched in 2022 as a wholly owned subsidiary of Reliance Retail, offers beverages under brands like Campa Cola, Sosyo, Spinner, RasKik, and Independence.
Its portfolio also includes packaged foods and personal care items under labels such as Sil, Lotus Chocolate, and Ravalgaon.
The company currently produces beverages in 18 plants, all operated through joint ventures.
Spinner, a ₹10 sports drink launched in collaboration with former cricketer Muttiah Muralitharan, targets competition from brands like Gatorade and Sting.
RCPL adopts a pricing strategy that is 20–40% lower than its competitors to attract value-conscious consumers.
The company aims for full national distribution by March 2027, with a goal of reaching 70% beverage coverage by March 2026.
In 2024–25, Reliance Consumer Products generated ₹11,500 crore in revenue.
Campa and Independence each recorded over ₹1,000 crore in sales, although overall summer sales were somewhat affected by early monsoon rains.
₹10 Pricing and Strategic Visibility Fuel Campa Cola’s FMCG Surge
Reliance Consumer Products’ revival of Campa Cola has quickly become one of India’s most disruptive stories in the FMCG sector. A nostalgic brand from the ’90s, Campa Cola has re-emerged with a modern twist, achieving over ₹1,000 crore in revenue within just 18 months of its relaunch.
The real game-changer was the introduction of a 200 ml PET bottle priced at just ₹10—half the cost of market giants like Coke and Pepsi. In a highly price-sensitive market like India, this move instantly struck a chord. However, Reliance didn’t stop at pricing. It incentivized retailers with higher margins (6–8%) compared to the industry average of 3.5–5%, prompting retailers to favour Campa over established players. This led to increased shelf visibility in kiranas, local vendors, and even rural areas, making the brand widely accessible across Tier II and III cities.
