Reliance Consolidates All FMCG Brand Under RCPL To Capture $2 Trillion FMCG Market


Mohul Ghosh

Mohul Ghosh

Aug 30, 2025


Reliance Industries Ltd (RIL) has announced a major restructuring move to sharpen its focus on the fast-growing consumer products segment. The company will make Reliance Consumer Products Ltd (RCPL) a direct subsidiary, consolidating all its FMCG brands under one entity to compete more aggressively with multinational rivals in India’s booming consumer market.

Reliance Consolidates All FMCG Brand Under RCPL To Capture $2 Trillion FMCG Market

Why the Restructuring Matters

At the annual meeting, Isha Ambani, Executive Director of Reliance Retail, said the new structure will give RCPL the independence to operate with a clear mandate. This means faster decision-making, sharper innovation cycles, and a stronger ability to attract talent. By operating independently, RCPL can channel resources exclusively into building brands, expanding markets, and serving consumers without competing for management bandwidth inside RIL’s diversified empire.


The FMCG Opportunity in India

India’s consumer market is valued at nearly $2 trillion and is growing at over 8% annually. With 350 million middle-class households holding purchasing power of more than ₹100 lakh crore, and rural India driving 65% of FMCG growth, Reliance sees a massive opportunity to establish RCPL as a homegrown powerhouse. Isha Ambani stressed that the market dynamics favor aggressive expansion and innovation, areas where RCPL aims to lead.


RCPL’s Rapid Rise

In just three years, RCPL has achieved revenues of ₹11,500 crore ($1.4 billion), making it one of the fastest-growing FMCG players in India. Its flagship brands are already challenging long-standing market leaders—Campa Cola, for instance, broke into a 30-year MNC duopoly, while its Independence brand has crossed ₹1,000 crore in sales. This momentum underscores Reliance’s strategy to build trusted Indian brands that resonate with consumers both in urban and rural markets.


Going Global: Expansion Plans

RCPL is not limiting its ambitions to India. The company has already expanded into West Asia, Sri Lanka, and Nepal, while beginning exports to West Africa. Over the next 12 months, RCPL targets entry into at least 25 countries, positioning itself as a global consumer brand powerhouse with strong Indian roots.


Conclusion

By restructuring RCPL into a direct subsidiary, Reliance aims to accelerate growth, strengthen execution, and cement its place as India’s leading FMCG challenger with global ambitions. With strong brand performance, rapid revenue growth, and bold international expansion plans, RCPL is set to redefine how Indian consumer products compete with global giants.

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Mohul Ghosh
Mohul Ghosh
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