Realme Turns Out To Be Most Popular Smartphone Brand For Indian Youths (Counterpoint Research)


Mohul Ghosh

Mohul Ghosh

Jun 14, 2024


A recent survey conducted by market research firm Counterpoint Research has highlighted the primary factors influencing smartphone purchases among young Indians aged 16 to 25. The findings reveal that “value for money” and the “latest technology” are the most critical considerations for this demographic, with 25% and 18% of respondents respectively prioritizing these aspects.

Realme Turns Out To Be Most Popular Smartphone Brand For Indian Youths (Counterpoint Research)

Realme’s Popularity Among Indian Youth

The survey data indicates that Chinese smartphone maker Realme is the most favored brand among young Indians. In the 18-25 age group, 58% of respondents voted for Realme, citing its offerings of the latest technology, value for money, and stylish design in the sub-INR 20,000 price range. This preference places Realme ahead of competitors Xiaomi and Vivo, which received 54% and 53% of the votes, respectively.

Importance of Value for Money and Latest Technology

A significant portion of the respondents, one-fourth to be precise, identified “value for money” as the most influential factor in their smartphone purchase decisions. This was closely followed by the importance of having the latest technology integrated into the device. These findings underscore the priorities of the younger generation when it comes to selecting a smartphone.

Expert Insights on Realme’s Popularity

Senior Analyst Arushi Chawla commented on the survey results, noting the enthusiasm with which the young generation approaches smartphone purchases. Chawla highlighted that the most important factors for this demographic are the latest technology, a good value-for-money deal, and a stylish design. Chawla also pointed out that nearly 60% of India’s smartphone market falls within the sub-INR 20,000 price range, further explaining Realme’s popularity in this segment.

Realme’s Market Performance

Realme’s strong performance in the Indian market is not a new development. An earlier report by market research firm IDC, published in February, noted that despite a significant decline in market share during Q3 of the previous year, Realme still ranked third in the country with a market share of 12.5%. This resilience underscores the brand’s ongoing appeal and strategic positioning within the competitive Indian smartphone market.

Conclusion

The Counterpoint Research survey clearly shows that for young Indians, “value for money” and the “latest technology” are paramount when choosing a smartphone. Realme’s focus on these aspects has made it a favorite among this demographic, allowing it to maintain a strong market presence. As the smartphone market continues to evolve, brands that prioritize these factors are likely to remain popular among young consumers in India.

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Mohul Ghosh
Mohul Ghosh
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