PVR and INOX, two prominent screening giants, have ceased the screening of Malayalam films across India amidst a dispute with the Kerala Film Producers Association (KFPA).
This decision affects highly anticipated releases like ‘Aavesham’, ‘The Goat Life’, and ‘Varshangalkku Shesham’, disrupting the moviegoing experience for audiences nationwide.
Virtual Print Fee Dispute Sparks Controversy
The Root Cause Behind the Screening Standoff
The abrupt halt in Malayalam film screenings stems from a disagreement over the Virtual Print Fee (VPF) between Malayalam filmmakers, theatre owners, and service providers like QUBE. The KFPA has raised objections against the VPF, arguing that it significantly impacts the profits of filmmakers and theatre proprietors.
However, PVR and INOX’s opposition to these objections has led to the suspension of Malayalam film screenings not only in Kerala but also in other states, exacerbating tensions within the industry.
Industry Reacts Amidst Financial Losses
Consequences of the Dispute Ripple Through the Film Community
The fallout from the dispute has had far-reaching consequences, affecting not only filmmakers but also distributors and audiences. The removal of Malayalam films from PVR and INOX screens has left stakeholders scrambling for solutions, with distributors like Sashidhar Reddy from Mythri Movies expressing their grievances. As the impasse persists, stakeholders are left grappling with the financial ramifications, while audiences are deprived of the opportunity to experience highly anticipated releases.
