Ola, the popular ride-hailing giant, is preparing to enter the fast-paced food delivery market with a new 10-minute delivery service. The service, called Ola Dash, will be launched in Bengaluru, marking a significant step in Ola’s diversification from its core cab services. This initiative will directly compete with other quick-food delivery services like Zepto Cafe, Swiggy Bolt, and Blinkit’s Bistro, which focus on delivering food in just 10 minutes.
Details of the Service
Ola Dash, which was initially introduced through the Open Network for Digital Commerce (ONDC) in June this year, is already available in select areas of Bengaluru. The service is currently accessible through the food delivery section of the Ola main app, but only certain restaurants within a 1km radius are included in the service. While the company has not officially announced the formal launch of the 10-minute food delivery service, the reports suggest it will soon expand its offerings to match competitors’ speed and convenience.
Ola’s Expanding Services in Bengaluru
Ola has been steadily growing its presence in Bengaluru with a variety of new services, including food delivery. In October of the previous year, Ola launched Ola Parcel, which delivers parcels within Bengaluru using electric scooters. The delivery fees for Ola Parcel vary based on distance, with prices starting at ₹25 for deliveries up to 5 kilometers. Additionally, Ola introduced electric bike taxis in the city, offering a new sustainable mode of transportation.
Competition and the 10-Minute Food Delivery Trend
The 10-minute food delivery service is part of a growing trend in the food and grocery delivery industry. Companies like Zepto Cafe, Swiggy Bolt, and Blinkit’s Bistro have already capitalized on this quick-service model, delivering meals from quick-service restaurant chains in record time. While some companies partner with restaurants located nearby, others deliver items like samosas, sandwiches, and coffee directly from their own cafes to cater to the demand for ultra-fast delivery.
Ola’s Position in the Market
Ola’s 10-minute food delivery service is set to be a strong contender in the rapidly evolving market. As more food delivery companies experiment with new apps and strategies for faster service, Ola is aiming to differentiate itself with its wide network and integration of existing services like bike taxis and parcel delivery.
Conclusion
Ola’s upcoming 10-minute food delivery service in Bengaluru is poised to reshape the city’s food delivery landscape. With the growing demand for quick delivery, the success of Ola Dash will depend on its ability to compete with established players in the market and offer customers both speed and convenience. As of now, Bengaluru residents can expect faster meal deliveries with Ola’s new service.
