In a move to democratize cinema access, the Karnataka government has officially capped movie ticket prices at Rs 200, inclusive of entertainment tax. This directive, which applies to all cinema halls and multiplexes, follows Chief Minister Siddaramaiah’s budget announcement earlier this year. The decision is part of a larger initiative aimed at boosting the Kannada film industry.
A Push to Strengthen Regional Content
The ticket price cap is one of several measures introduced in the state’s 16th budget to support and promote Kannada cinema. Recognizing the growing challenges faced by regional filmmakers, the government is taking concrete steps to ensure that Kannada films receive better visibility and audience reach, both in theaters and on digital platforms.
State-Run OTT Platform in the Works
One of the most notable initiatives is the proposed state-run OTT platform dedicated to Kannada content. This plan emerged after repeated concerns from industry figures like Rakshit Shetty and Rishab Shetty, who have highlighted the limited interest from major streaming platforms in Kannada films. The state hopes its own digital platform will fill this gap and offer a sustainable distribution channel for local creators.
Industry’s Response: Taking Matters Into Their Own Hands
In July 2024, Rakshit Shetty’s Paramvah Studio launched its own streaming service for the web series Ekam, following unsuccessful attempts to strike a deal with mainstream OTT providers. This move highlighted the pressing need for alternative platforms focused on regional storytelling and paved the way for more independent digital distribution in the Kannada industry.
Preserving Cinematic Heritage
As part of a broader cultural preservation effort, the Karnataka government has also allocated Rs 3 crore to create a digital and analog archive of Kannada films. This archive will prioritize works that document the state’s social, historical, and cultural landscapes, helping safeguard cinematic heritage for future generations.
Conclusion
With policy changes like the ticket price cap and the creation of a dedicated OTT platform, Karnataka is taking a bold step to empower its regional cinema. These efforts aim not only to make movies more affordable but also to ensure Kannada films receive the recognition and infrastructure they deserve in today’s competitive entertainment ecosystem.
