Maruti Suzuki’s maiden electric SUV, eVitara, is set to rival Tata Curvv EV, Mahindra BE 6, and MG ZS EV. With a sporty design, advanced features, and a global production strategy, it is expected to launch in India by Summer 2025. Equipped with battery options up to 61 kWh and a dual-motor 4WD variant, eVitara marks Maruti’s bold EV entry.
Maruti’s Transition to Electric Vehicles
Known for its small and budget-friendly cars, Maruti Suzuki is making its EV debut with the eVitara. The SUV signifies a strategic shift for the brand, aiming to expand its portfolio in India’s growing electric vehicle market.
Design and Features
The eVitara debuted in Milan, Italy, and has been spotted undergoing rigorous testing in India. With its sporty fascia, closed-off grille, muscular LED DRLs, and sloping roofline, the SUV exhibits a modern and aggressive design. Measuring 4,275 mm in length and featuring 19-inch wheels, it offers a commanding road presence. Inside, it boasts high-quality materials, dual free-standing screens, and a floating center console, enhancing the premium experience.
Specifications and Performance
The eVitara is based on a born-electric platform and offers two battery options:
- 49 kWh Variant: Primarily FWD with a 172 bhp motor.
- 61 kWh Variant: Includes a dual-motor 4WD option, delivering a combined output of 181 bhp and 300 Nm torque.
The SUV features disc brakes on all wheels and a ground clearance of 180 mm, ensuring a smooth ride across varied terrains.
Strategic Production and Launch Plan
Maruti Suzuki will produce the eVitara in partnership with Toyota, with production commencing in Spring 2025. The SUV will initially launch in Europe and Japan before arriving in India, leveraging a global strategy similar to the Jimny SUV.
Rivaling Competitors in the EV Market
The eVitara will compete with the Tata Curvv EV, Mahindra BE 6, MG ZS EV, and the upcoming Hyundai Creta EV. Its advanced features, powerful performance, and global appeal position it as a strong contender in India’s evolving EV segment.
In conclusion, the Maruti Suzuki eVitara represents a significant milestone in the company’s journey towards electrification, combining innovation, design, and global market strategies to cater to the modern EV consumer.
