Mahindra has officially announced the new name for its much-anticipated 5-door SUV, the Thar ROXX. Ahead of its debut on August 15, the company has teased the new design and features that set it apart from its 3-door predecessor. This rebranding marks a significant step for Mahindra as it continues to enhance its SUV lineup.
Exterior Design Changes: A Fresh Look for the Thar ROXX
The Mahindra Thar ROXX introduces several exterior design changes to distinguish itself from the 3-door model. The new body-colored slatted grille gives the front end a more aggressive look, while the upgraded LED headlights with C-motif LED DRLs enhance visibility and style. The bumpers now feature a contrasting silver finish, adding a touch of sophistication.
From the side, the Thar ROXX stands out with new 18-inch dual-tone alloys, giving the vehicle a premium appearance. The extended wheelbase and additional doors provide easier access to the rear seats, while the squared rear wheel arches replace the round ones seen on the 3-door model. At the rear, new LED tail lamps with an inverted C-motif and a fresh spare wheel cover complete the look.
Advanced Features Onboard: Technology and Comfort
Inside, the Thar ROXX offers a range of premium features designed to enhance comfort and convenience. The dashboard layout remains similar to the 3-door model, but now includes beige-colored upholstery for a more upmarket feel. Key features include a 10.25-inch digital driver’s display and a 10.25-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto.
Additional amenities such as a panoramic sunroof, keyless entry with push-button start, and a 360-degree camera provide a modern and luxurious driving experience. Safety is also a priority, with up to six airbags, ABS with EBD, front and rear parking sensors, electronic stability control, and Advanced Driver Assistance Systems (ADAS) ensuring passenger protection.
Powerful Engine Options: Performance and Versatility
The Thar ROXX will come equipped with the same engines as the 3-door model but is expected to offer more power. Customers can choose between the 132 PS 2.2-litre diesel engine and the 150 PS 2-litre turbo-petrol engine. Both 6-speed manual and torque converter automatic transmissions will be available, along with options for rear-wheel and all-wheel drive configurations.
Competitive Pricing and Market Position
Mahindra has positioned the Thar ROXX competitively, with an expected starting price of around Rs 15 lakh (ex-showroom). This pricing strategy aims to challenge rivals like the Force Gurkha 5-door and the Maruti Suzuki Jimny, offering a larger and more feature-rich alternative in the SUV market.
Conclusion: A New Era for Mahindra’s Thar
The introduction of the Thar ROXX marks a significant evolution for Mahindra’s SUV lineup. With its enhanced design, advanced features, and powerful engine options, the Thar ROXX is set to make a strong impression in the market. As it gears up for its August 15 debut, the Thar ROXX promises to deliver a premium driving experience while maintaining the rugged charm that Thar enthusiasts love.
