Apple’s latest iPhone 15 128GB variant is retailing at a huge discount on Flipkart at just ₹66,999. Additional card-based offers can further sweeten the deal lowering effective cost to ₹61,449, nearly 22% less than September 2022 launch price. Attractive exchange values up to ₹55,000 also apply with good old devices.
This represents the lowest ever pricing for iPhone 15 in India since release. Apple continues targeting mass market share gains through aggressive promotional strategies, cashbacks and attractive financing schemes.
Flagship Camera Upgrades Stand Out
As the first non-Pro iPhone featuring a 48MP sensor, the iPhone 15 delivers detailed photography and rapid focus abilities via its advanced quad pixel main camera. The default mode clicks at 24MP with computational enhancements.
An upgraded Smart HDR system, 2x tele lens, Photonic Engine and enhanced low light optimizations complete the photography package. Videography sees Action mode stabilization alongside 4K60fps dolby vision recording.
Of course the signature feature is the interactive Dynamic Island housing notifications and alerts that transforms dynamically with contextual app integrations. Expect consistent years of iOS updates as standard.
Value Proposition Strengthens in India
Starting under ₹65,000 with year-long discount offers from leading banks or portals, iPhone 15 matures as a value purchase for iOS upgraders and Android switchers alike in India.
With localized manufacturing boosting cost dynamics and enabling aggressive pricing, Apple aims capturing mainstream share that still eludes iPhones locally. Redefining flagship price-value perceptions will be instrumental in this quest.
