Automaker Hyundai Motor India has expanded its popular i20 hatchback lineup with a new entry-level variant called the ERA for the 2026 model year. This addition is designed to make the i20 more accessible to buyers seeking the brand’s appeal and quality in a value-focused package, especially in the highly competitive premium hatchback segment.
The new i20 ERA sits below the existing variants in pricing and features, offering essential comforts and modern design in a package tailored for first-time buyers and urban commuters. It arrives as part of Hyundai’s broader strategy to strengthen sales volumes and market appeal in a segment dominated by rivals like Maruti Suzuki Baleno and Honda Jazz.
Pricing and Positioning
The i20 ERA is positioned as the most affordable i20 variant in the Indian market, with prices estimated at around ₹6.50 lakh (ex-showroom). This competitive pricing aims to attract buyers who want the i20’s refined driving experience without premium-segment pricing.
By introducing a value-oriented trim, Hyundai hopes to capture customers who might otherwise choose slightly lower-priced alternatives, expanding its reach across price-sensitive demographics while retaining the i20’s reputation for quality and feature richness.
What the i20 ERA Offers
While the ERA is the base variant, it is expected to come equipped with practical features that appeal to everyday users, such as:
- A fuel-efficient petrol engine with a smooth power delivery ideal for city driving
- Standard safety features like dual airbags, ABS with EBD
- Basic comfort and convenience features suited to daily commuting
- Clean and modern exterior styling aligned with the i20 family design
Exact specifications and feature details are expected to be announced officially by Hyundai, but the variant focuses on essentials rather than premium digital or luxury additions, helping lower the entry price.
Competitiveness in the Market
The i20 ERA will compete directly with entry-level trims of rival premium hatchbacks such as the Maruti Suzuki Baleno and Honda Jazz, both of which have strong brand equity and loyal customer bases. By positioning the ERA at an attractive price point, Hyundai aims to sway buyers looking for a combination of reliability, space and value.
The ERA could also attract drivers upgrading from smaller models or first-time car buyers seeking a feature-complete hatchback without stretching their budget.
What Buyers Can Expect
Prospective customers interested in the i20 ERA can expect:
- Lower entry price in the i20 lineup
- Hyundai’s service network and resale appeal
- A hatchback suited for urban use and daily commuting
- Standard safety compliance for peace of mind
Hyundai is expected to launch the ERA in showrooms soon, with details on official features, detailed pricing and variant options becoming available at dealerships and online configurators.
