Google has made an announcement regarding its renowned search bar, revealing the introduction of a generative artificial intelligence (AI) feature for users in the United States. Known as “Google Search Generative Experience” (SGE), the rollout for this feature commenced on May 25. Additionally, Google Search users will also gain access to “Search Labs,” but participation in these new services requires signing up for a waiting list.
Google’s AI-powered search for US Users
Unveiled at the recent Google I/O 2023 conference, Google SGE represents an innovative integration of conversational AI into the traditional search experience. Users familiar with Bing AI may find similarities but will also encounter unique aspects specific to Google’s product.
According to a preview on Engadget, Google’s AI-powered search retains the same input bar as before, rather than employing a separate chatbot field like Bing. However, generative AI results now appear in a shaded section below the search bar (above sponsored results) and above standard web results. A button on the top right of the AI results allows users to expand the snapshot, which includes cards displaying sourced articles. Furthermore, users can ask follow-up questions by tapping a button below the results.
Google describes the snapshot as “key information to consider, with links to dig deeper,” envisioning it as seamlessly integrated within the familiar Google search experience.
First step in Adding Generative AI to Search
Google states, “This experiment is our first step in adding generative AI to Search, and we’ll be making many updates and improvements over time. As we continue to reimagine how we can make it even more natural and intuitive to find what you’re looking for, we’re excited for you to test out these new capabilities and share feedback along the way.”
In addition to the generative AI feature, Google is expanding access to its “Search Labs,” which now include functions such as “Code Tips” and “Add to Sheets.” Currently, these features are exclusively available in the United States.
“Code Tips” utilizes large language models to provide guidance for efficient and effective coding. It allows aspiring developers to seek advice on programming languages like C, C++, Go, Java, JavaScript, Kotlin, Python, and TypeScript, as well as tools such as Docker, Git, shells, and algorithms. On the other hand, “Add to Sheets” enables users to directly insert search results into Google’s spreadsheet application. By clicking on the Sheets icon next to a search result, users can select the desired document from a list of recent files to which they want to attach the result.
To join the waitlist for “Search Labs,” users can click on the Labs icon (represented by a beaker symbol) on a new tab while using Chrome on a desktop or within the Google search app on Android or iOS. It is important to note that the company has not disclosed the timeline and scope of availability, so users outside the United States will need to wait for further updates.
