As per an exclusive story by Entrackr, it was revealed that India’s e-commerce giant Flipkart is gearing up to enter the quick commerce sector, aiming to launch 10-15 minutes delivery in a dozen cities within the next six to eight weeks. Flipkart is establishing a network of dark stores in cities like Bengaluru, Delhi (NCR), and Hyderabad to support this initiative, according to sources familiar with the plan.
Quick Commerce Market Potential
Experts foresee quick commerce gaining prominence in India’s e-commerce landscape, potentially impacting traditional e-commerce platforms. With a total addressable market worth approximately $45 billion, quick commerce has demonstrated resilience, evident from the success of players like Zepto and Zomato’s Blinkit. Flipkart’s move underscores the growing importance of rapid delivery services in meeting evolving consumer expectations.
Flipkart’s Strategy and Outlook
Flipkart’s entry into quick commerce follows recent launches, including same-day delivery in 20 cities and the provision of flower and cake deliveries during the Valentine season. The company plans to offer a wider product catalog than existing players, emphasizing FMCG, grocery, and daily essentials while expanding into electronics and fashion categories.
Responding to queries, a Flipkart spokesperson highlighted the company’s commitment to delivering a diverse range of products promptly. Investments in delivery capabilities, such as same-day delivery and product diversification, reflect Flipkart’s dedication to meeting customer demands.
