[Exclusive Interview] This Tech Startup Is Empowering Ecommerce & Retailers With Real-Time Insights To Optimize Their Processes


Mohul Ghosh

Mohul Ghosh

Oct 24, 2023


Recently, we interacted with Mr. Neev Ahuja, Strategic Director, ETP Group & Ordazzle.

Ordazzle is a cloud native integrated and extensible platform that helps e-commerce and omni-channel businesses achieve their true potential. While ETP is an Omni-channel Retail Software company serving leading retailers across Asia Pacific, India and the Middle East with its Point of Sale software and other business software and tools.

[Exclusive Interview] This Tech Startup Is Empowering Ecommerce & Retailers With Real-Time Insights To Optimize Their Processes

Here are the interview highlights:

  1. Can you provide an overview of Ordazzle and its core offerings in the e-commerce and retail space?

Ordazzle is a cloud native integrated and extensible platform that helps e-commerce and omni-channel businesses achieve their true potential. It synchronises with a multitude of marketplaces, webstores, and logistics. Ordazzle is an e-commerce solution providing company offers a range of important services to streamline online business operations. 

Some of the services provided by Ordazzle:

Integrated logistics management, ensuring seamless order fulfilment and timely delivery. 

  • A channel management system optimizes product placement across diverse platforms. 
  • An OMS (Order Management System) enhances order processing efficiency. 
  • E-commerce API integration facilitates smooth communication between various software components. 
  • A product management system organizes and updates product information. 

Overall, an e-commerce solutions company provides essential tools for online businesses to manage inventory, orders, and customer experiences effectively, enhancing their online presence and driving growth for the retail and e-commerce space.

2. What sets Ordazzle apart from other e-commerce and omni-channel solutions in the market?

Ordazzle apart is our commitment to innovation, particularly our use of cutting-edge cloud-native technology. This allows us to offer unparalleled scalability, flexibility, and performance. We prioritize a user-centric approach, ensuring our solutions are easy to implement and use. Additionally, our dedication to customer success differentiates us, as we provide continuous support and consultation to help our clients thrive.

3. How does Ordazzle leverage cloud-native technology to enhance the performance and scalability of its platform for e-commerce businesses?


By utilizing the cloud infrastructure at Ordazzle, we provide an opportunity for our clients across all verticals to quickly adapt to the evolving needs of e-commerce businesses. This ensures that the platform can handle growing demands while maintaining high performance and reliability.

Ordazzle comes with a host of functionalities aimed at making the lives of e-commerce merchants easier:

Build your brand power – Get consistent, updated and relevant product information across all your e-commerce channels

Improve Revenue – Reduce order cancellations thanks to real-time inventory availability across nodes and channels

Delight your customers – Meet your delivery SLAs with your marketplaces and webstores to delight your customers

Manage costs – Process returns promptly and accurately

Improve Margins – Reconcile your accounts with marketplaces with a single click Grow in peace – Ordazzle can handle up to 5 Million Orders per customer per day

Be Secure – Ordazzle is protected by Google Cloud Armor, its PCI & GDPR Compliant and sensitive data is encrypted


4. Can you share some success stories or case studies of businesses that have benefited from using Ordazzle’s platform?

We have numerous success stories from businesses that have benefited from Ordazzle’s platform. One example is a sports goods brand that experienced an increase in sales and a drop in returns and cancellations within the first year of implementing our solutions. They were able to streamline their operations, optimize inventory, and provide a personalized shopping experience to their customers as well as speed up their order acceptance and delivery times further improving their marketplace SLAs.


5. How does Ordazzle address the challenges of managing inventory and order fulfilment in an omni-channel retail environment?

Ordazzle addresses the challenges of managing inventory and order fulfilment in an omni-channel retail environment by offering real-time inventory tracking, predictive analytics, and automated order routing. These tools help businesses optimize stock levels and streamline order processing, ensuring timely deliveries and minimizing stockouts.

6. Finally, can you share some insights into Ordazzle’s vision for the future of e-commerce and omni-channel retail, and how you plan to stay at the forefront of the industry?


Our vision for the future of e-commerce and omni-channel retail is to continue innovating and staying at the forefront of the industry. We plan to introduce AI and machine learning capabilities to provide even more personalized customer experiences. Our commitment is to empower businesses to thrive in the ever-evolving world of e-commerce and retail. Ordazzle has huge potential. E-commerce is a relatively new industry and is still being shaped in many ways, putting us in a unique position to help drive e-commerce growth. We aim to make e-commerce more efficient and easier to manage so that sellers can save time on channel management and focus on building their business.


Mohul Ghosh
Mohul Ghosh
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