[Exclusive Interview] This Shipping Company Is Revolutionising Logistics Infrastructure With Innovation & Technology

Recently, we interacted with Pushpank Kaushik, CEO of Jassper Shipping– a Hyderabad-based shipbroking, NVOCC-licensed vessel agency with a successful presence in Singapore and Dubai. 

The company serves South East Asia, Africa, AG, Red Sea, and Far East regions with an extensive network of over 500 owners and operators and a team of seasoned master mariners and industry experts. The company is committed to becoming a top player in the global shipping industry by 2025 and is focused on developing a strong presence in Asia, Africa, and Europe.

Here are the interview highlights:

1. At Jassper Shipping, what strategies do you implement to optimise freight transportation in the logistics industry?

Jassper Shipping believes that utilising technological advancements such as automation, the Internet of Things (IoT), and artificial intelligence (AI) can help streamline and optimise freight transportation in our business. Automation keeps the shipments moving and provides more accurate data, while IoT and AI can provide insight into and allow for more efficient tracking of inventories and cargo. 

Choosing the suitable carrier for the right job helps us to optimise freight transportation in a more cost-effective way. Knowing the capabilities of each carrier, their price structure, and the routes they take helps us to find the most appropriate shipper for each shipment. Sending shipments with long lead times and maximising backhauls is essential for optimising the freight transportation process. We aim to take preventative action to mitigate any unexpected obstacles along the way. 

Smart shipping is an essential practice at Jassper Shipping because it entails making decisions on packaging type, transit mode, delivery schedule, and other factors to help streamline the freight transportation process. All these strategies collectively help to optimise freight transportation in the logistics industry. 

2. What specific elements of Jassper’s approach to innovation have helped establish it as a cornerstone in the industry?

Jassper’s customer-centric approach, market volatility analysis, and proprietary freight market prediction algorithm have established it as an industry cornerstone. By prioritising customer needs and preferences, Jassper tailors its solutions for maximum value. Thorough market analysis keeps them agile and responsive to changing dynamics, while their in-house algorithm accurately forecasts freight market conditions. This data-driven approach enables Jassper to make informed decisions, optimise operations, and provide enhanced visibility to customers. With a focus on innovation, Jassper remains ahead of the competition, consistently delivering reliable solutions and maintaining its position as a trusted leader in the industry.

3. How does Jassper’s customer-centricity strategy contribute to its competitive advantage?

Jassper’s customer-centricity strategy plays a crucial role in contributing to its competitive advantage in the following ways:

1. Enhanced Customer Satisfaction: By prioritizing the needs and requirements of its customers, Jassper aims to provide personalized and tailored solutions. This approach ensures that customers receive services that precisely meet their specific cargo and vessel requirements. By focusing on customer satisfaction, Jassper builds strong relationships and loyalty, leading to repeat business and positive word-of-mouth recommendations.

2. Increased Efficiency and Cost Savings: By continuously updating and maintaining a comprehensive database of cargo and vessel owners’ requirements, Jassper can match them with suitable logistic partners more effectively. This matching process ensures efficient utilization of resources and reduces unnecessary costs. This optimized resource allocation enhances Jassper’s operational efficiency and allows the company to offer competitive pricing to its customers.

4. Stronger Partnerships: Jassper’s customer-centricity strategy also benefits its logistic partners. By understanding the requirements and preferences of cargo and vessel owners, Jassper can connect them with the logistic partners that align with their needs. This targeted partnership approach creates a win-win situation, as logistic partners can focus on providing services to customers who match their expertise and capabilities, leading to stronger and more mutually beneficial partnerships.

5. Agility and Adaptability: Jassper’s commitment to customer-centricity enables the company to quickly adapt to changing market demands and customer preferences. By regularly updating its database and keeping a pulse on industry trends, Jassper can proactively anticipate customer needs and adjust its services accordingly. This agility positions Jassper as a flexible and responsive logistics provider, capable of meeting the evolving demands of its customers, thereby enhancing its competitive advantage.

Jassper’s customer-centricity strategy allows the company to deliver customized solutions, differentiate itself in the market, optimize resource allocation, strengthen partnerships, and remain agile in a dynamic industry. These factors contribute to Jassper’s competitive advantage and help it sustain growth and success in the logistics sector.

4. How does Jassper Shipping ensure compliance with all safety and legal regulations related to shipping and logistics?

At Jassper Shipping, we have regulated policies and procedures that include best practices regarding safety processes and protocols for maintaining compliance. We have also invested in the latest technology to help them keep up with the changing regulations and to ensure compliance with all safety and legal shipping and logistics requirements. The entire staff at Jassper Shipping involved in shipping and logistics is updated on safety protocols and laws so they can identify and mitigate compliance issues. Our team also stays updated with current industry standards by regularly monitoring news and updates from trade organisations, government agencies, and other industry experts.

We also utilise auditing solutions to ensure compliance with safety and legal regulations. Auditing tools such as safety checklists, digital evidence-gathering and automated compliance scorecards can help companies ensure compliance with all applicable regulations.

5. Can you provide examples of specific strategies or technologies implemented by Jassper Shipping to optimize freight transportation in the logistics industry and improve efficiency?

At Jassper, we employ innovative strategies to optimize freight operations. Two notable initiatives are the KYTRP (Know Your Trade Route Partners) and DAP (Digitized Algorithm Prediction) model. KYTRP connects us with logistics partners specialized in specific trade routes, providing the best options and freight models. DAP, our in-house software algorithm, accurately predicts hire and freight market trends, giving our clients a competitive advantage in freight deals. These strategies showcase our commitment to excellence and staying ahead in the industry.

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