[Exclusive Interview] This SaaS Platform Is Merging Whatsapp With AI-Powered Vernacular Content For Upskilling Bharat's Blue-Collared Workforce

Recently, we interacted with Mr. Puneet Dhiman, CEO and Founder of chaabi – a disruptive B2B SaaS platform upskilling India’s blue-collar industry. It merges WhatsApp learning with AI-powered Vernacular Content, improving the learning, grasping & and retaining capabilities of blue-collar workers.

Here are the interview highlights:

Please explain a little about chaabi and its offerings

chaabi, a cutting-edge B2B SAAS platform, is on a mission to bridge the employability gap in India’s blue-collar industry. Leveraging the synergy of WhatsApp learning and AI-powered Vernacular Learning in over 20 native Indian languages, we are poised to redefine workforce transformation on a massive scale. Our platform empowers employers with unprecedented control over workforce training. Offering tailor-made modules, gamified learning experiences, personalized dashboards, data-driven course creation, and limitless customization options, chaabi ensures a seamless learning experience for both employees and organizations alike.

How is chaabi producing AI-driven vernacular content for ease of the blue-collar workforce? 

chaabi’s innovative use of AI-driven vernacular content is transforming the landscape of blue-collar workforce training. In an era marked by language barriers and information gaps, our approach is to break down these barriers and provide tailored & accessible content, Here’s how we’re achieving this:

1. Understanding the Problem: Blue-collar workers often face language barriers, hindering productivity and causing misunderstandings. chaabi specializes in creating content in over 20 Indian languages, making information accessible and understandable, thus unlocking the potential of these workers.
2. AI-Driven Vernacular Content: chaabi uses AI to create precise and efficient training modules in multiple regional languages, addressing longstanding gaps in training scenarios and saving organizations valuable time and resources.
3. Customization and Personalization: chaabi’s AI-driven approach allows organizations to customize content based on industries, job roles, and individual preferences, ensuring that workers receive highly relevant information, leading to enhanced efficiency and safety on the job.
4. Training Better With Data: chaabi’s data-driven approach enables organizations to track engagement, comprehension levels, and overall improvements in trainees’ performance. This refinement of data ensures that training becomes increasingly targeted and fruitful over time.
5. Empowering the Workforce: Ultimately, chaabi’s efforts aim to empower blue-collar workers, reducing employability gaps. By overcoming language barriers and providing easily retainable information, chaabi enhances skills, safety, and job satisfaction, increasing productivity and overall well-being.

Why is chaabi using WhatsApp as a medium to upskill people?

Chaabi strategically utilises WhatsApp as a medium for upskilling due to several compelling reasons:

• Accessibility and Inclusivity: WhatsApp’s widespread use ensures inclusivity, reaching a broad audience that may lack access to traditional upskilling methods or costly technology.
• Familiarity and User-Friendly Interface: Leveraging WhatsApp capitalizes on the platform’s familiarity among blue-collar workers, offering an easily adaptable and user-friendly interface.
• Real-Time Communication: WhatsApp enables real-time communication, facilitating immediate feedback and support for learners, and enhancing the overall learning experience.
• Multimedia Support: With support for text, images, videos, and voice messages, WhatsApp accommodates diverse learning styles and preferences among blue-collar workers.
• Cost-Effectiveness: Implementing training through WhatsApp proves cost-effective compared to conventional methods, optimizing resource allocation for organizations.
• Scalability and Reach: WhatsApp’s global reach allows for easy scalability, enabling Chaabi to impact a significant portion of the blue-collar workforce across diverse geographical locations.
• Data Analytics: WhatsApp’s data analytics features empower chaabi to track engagement, progress, and areas requiring additional support, facilitating data-driven program improvements.

In choosing WhatsApp as a medium for upskilling, chaabi ensures that blue-collar workers gain job-ready skills efficiently and effectively, aligning with the demands of the modern workforce.

How Gamification is Transforming Upskilling in the B2B Space?

Gamification is a potent tool in upskilling. Over 90% of employers struggle with training completion and knowledge retention, Gamification helps transform the learning landscape by improving these two key metrics. 

• Enhanced Engagement: Interactive quizzes, challenges, and rewards make learning enjoyable and boost retention rates, combating the declining attention spans of today’s workforce.
• Personalized Learning Paths: Gamification allows customization based on data, enabling tailored learning journeys. Assessments identify knowledge gaps, recommend modules, and lead to more effective upskilling.
• Healthy Competition and Collaboration: Leaderboards, badges, and recognition foster healthy competition, motivating employees to excel and collaborate for mutual growth.
• Real-time Feedback and Progress Tracking: Gamification provides instant feedback, allowing learners to adapt and improve in real time. This feedback loop accelerates module completion and sustains interest.

Why is there a need to train blue-collar workforce in vernacular language?

Training the blue-collar workforce in their vernacular language is crucial for several reasons:

• Accessibility and Inclusivity: With over 500 million multi-lingual individuals in India’s blue-collar industry, offering vernacular training ensures equal access to materials and information, promoting inclusivity and eliminating language barriers.
• Practical Learning: People learn more effectively in their native language, leading to better comprehension and retention of critical information, including safety protocols and job procedures.
• Productivity and Efficiency: Clear instructions in the vernacular language result in correct task execution, increasing productivity and operational efficiency, and positively impacting the company’s bottom line.
• Employee Engagement and Satisfaction: Providing vernacular training demonstrates a commitment to workforce development, boosting employee morale, engagement, and job satisfaction.
• Cost Savings: Although initial investment is required for multi-language training materials, it ultimately leads to cost savings by reducing errors, accidents, and turnover.

Growth and Outlook for the tech-integrated upskilling industry in India.

The tech-integrated upskilling industry in India is poised for remarkable growth and offers a promising outlook. Several factors contribute to this positive trend:

• Digital Economy Boom: India’s flourishing digital economy and the widespread adoption of technology in various sectors are driving the demand for a skilled workforce. Companies are increasingly focused on acquiring talent with up-to-date digital skills to stay competitive.
• Government Initiatives: The Indian government’s initiatives such as “Skill India” and the “National Digital Literacy Mission” emphasize the importance of upskilling. These programs create a conducive environment for upskilling providers to thrive and contribute to the nation’s workforce development.
• Pandemic-Driven Digital Shift: The COVID-19 pandemic accelerated the shift towards remote work and digital tools. This transformation has intensified the demand for digital learning, further fueling the growth of the tech-integrated upskilling industry.
• Tailored Training Programs: Companies in this sector have the opportunity to tap into a vast pool of individuals eager to enhance their tech skills. By offering tailored, industry-relevant training programs, these companies can cater to the specific needs of learners and meet the demands of the evolving job market.
• Investment and Innovation: The positive outlook for tech-integrated upskilling is expected to attract increased investment and innovation within the industry. This, in turn, will lead to the development of more effective and diverse upskilling solutions.

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