[Exclusive Interview] This Is How India's 1st Digital Platform To Sell Used Appliances Attracted 30,000 Customers


Mohul Ghosh

Mohul Ghosh

Mar 04, 2023


Recently, we interacted with Mr. Alok Mathur, C0-Founder, Digi2L – India’s leading re-commerce platform of Used Electronics and Appliances. Here are the interview highlights:

[Exclusive Interview] This Is How India's 1st Digital Platform To Sell Used Appliances Attracted 30,000 Customers

1. Could you explain the need for a company like Digi2L and its importance today?

Selling of Used Appliances has always been a problem for consumers in India. There are lot of hassles to go through if you want to sell your old TV, AC, Fridge or Washing Machine. First, how to find a buyer, then how to get a Fair price, then going through several rounds of price negotiation with different buyers etc. With Digi2L, we have taken care of the End to End process to sell your appliances. All one has to do is to register their old product details on our website or your nearest dealer store and we offer a One Stop solution to manage this for the consumers. Digi2L offers the best price right at your door-step with Free pick up facility.  

2. Could you elaborate on Digi2L’s role in helping the circular economy?

The circular economy is a model of production and consumption, which involves repairing, reusing, refurbishing and recycling products as long as possible to extend the lifecycle of products to reduce waste to a minimum. Digi2L helps this cause by offering our consumer tech platform which connects the seller to buyer to facilitate easy upgrades and bringing the older products within the reach of consumers who could not afford it the first time around. We help the brands and retailers to market their latest technology products to consumers who wish to adopt them by offering easy disposal of their existing products through our platform. This helps is faster upgrades as consumers get a good price for their old products, which find a new home through our reseller network. 

3. Please explain the role of technology at Digi2L.

Technology is at the Core of the Digi2L system. Its our unique consumer tech which connects All the stakeholders together on One platform to offer a seamless consumer journey for selling old appliances. Our tech platform connects the resellers who deal in second hand products directly to the consumers who wish to sell their old products through a unique tech interface which can be used by any offline or online retailer and has the capability to offer 100% transparency to the OEM’s / Brands who can now use this to run consumer programs around exchange. Digi2L’s tech platform offers a self assessment tool to evaluate the products with the feature of video quality checks and can be connected with logistics providers to offer Door Step pick ups. The robust platform manages the end to end journey for selling used products.   

4. What are your plans going forward?

At Digi2L we are focused on offering an elevated consumer experience to our customers and it is our constant endeavor to keep improving this. Keeping view of this, we will continue to invest in making our consumer tech platform more robust and expanding our operations to more locations to offer a wider coverage to our partners. Reverse Logistics is a key area for us and we are going to be finely focused on improving there and put our might behind this critical area. We shall also get into new product categories like Mobile phones, Wearables and Laptops plus small home appliances and cook-tops. We will also be working on process automation on the Reseller side of our business for better outcomes. All in all the immediate focus is on growth. 

5. What are the avenues available to sell Used ACE products and how is DIGI2L different?

There are limited avenues available to sell ACE products like the P2P marketplace and Trade-In. Most of these avenues are unorganized and there is no customer experience. One has to fend for themselves and go through the troubles. Digi2L takes the ownership of disposal of used products once the customer registers their request with us, We offer complete visibility of the journey and the best price with Free doorstep pickup. For the consumers – we are Customer Ready, Price Ready and Payment Ready!


Mohul Ghosh
Mohul Ghosh
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