[Exclusive Interview] This HR Tech Startup Boosts Employees' Happiness Quotient By Leveraging Artificial Intelligence

Recently, we interacted with Mr. Vikas Kakkar Founder & CEO of Amara.ai – an HR Tech startup that enables businesses to boost their employee’s happiness quotient.

Here are the interview highlights:

1. Can you tell us more about Amara.ai and what sets it apart from other chatbot companies?

Amara.ai is an AI-powered chatbot that was founded in 2019 with a primary focus on employee engagement. Our journey began with the development of HireXP in 2016, a recruitment automation product that used voice-based features to engage candidates throughout their recruitment cycle. What truly sets hire xp apart is our ability to successfully predict which candidates would accept an offer letter, providing valuable insights to HR professionals. 

Later in 2019, we expanded our offerings to include employee engagement strategies, giving rise to Amara, an AI chatbot designed to revolutionize the employee experience with predictive and nurturing capabilities.

2. How does Amara.ai’s AI chatbot interact with employees, and what critical touch points does it address during their employee lifecycle?

Amara.ai’s AI chatbot engages with employees at critical touch points throughout their employee lifecycle. It intelligently chats with them, assessing their level of psychological investment in the organization and identifying those at risk of disengagement or attrition. In a human-like avatar, Amara drives continuous engagement, promotes diversity and inclusion, and enhances employee well-being. From one-time surveys to quarterly pulse surveys and employer branding modules, our highly customizable chatbot caters to businesses of varying sizes, ranging from startups to large-scale enterprises with over 200 employees.

3. Can you share some notable success stories and clientele of Amara.ai’s chatbot platform?

Our chatbot platform has earned the trust of leading organizations across various industries. Some of our notable clientele include Honda Malaysia, Philips India, Mahindra First Choice, Renewbuy, Moglix, and Cowrks. These success stories showcase the transformative impact of Amara.ai’s AI chatbot in driving employee engagement, fostering a positive workplace culture, and future-proofing business growth.

4. What inspired the creation of Amara.ai, and how has the company evolved since its startup days?

The inspiration behind Amara.ai originated from recognizing the immense potential of AI in revolutionizing employee engagement. We were determined to address the challenges faced by HR professionals in the talent acquisition and employee engagement realms. The initial success of our recruitment automation product, HireXP, laid the foundation for Amara. As we expanded our focus to employee engagement strategies, we witnessed the transformative impact of our AI chatbot on the employee experience. Since then, we have continually refined our technology, honing it to meet the evolving needs of businesses and HR professionals.

5. What is Amara.ai’s vision for the next 5 years, and where do you see the company heading?

Amara.ai’s vision for the next 5 years revolves around becoming a global leader in AI-driven HR solutions. We aspire to empower businesses worldwide with our state-of-the-art technology, enhancing employee experiences and driving organizational growth. Through continuous innovation, we aim to expand Amara’s capabilities, incorporating the latest advancements in natural language processing and AI. By fostering a culture of collaboration and adaptability, we intend to remain at the forefront of AI innovation, making a lasting impact on the future of work.

6. What are Amara.ai’s expectations from the government and regulatory bodies regarding AI adoption and implementation?

At Amara.ai, we firmly believe in the responsible and ethical use of AI technology. We expect governments and regulatory bodies to proactively engage in the development of transparent guidelines and frameworks for AI adoption. Collaboration between policymakers and industry stakeholders is essential to ensure that AI is harnessed responsibly, promoting job growth and economic prosperity. As a company, we are committed to adhering to industry best practices and complying with all relevant regulations, fostering trust and confidence in the transformative potential of AI.

7. How does Amara.ai plan to stay ahead in the competitive AI market and continue pushing the boundaries of innovation?

Staying ahead in the competitive AI market requires a relentless pursuit of innovation and excellence. Amara.ai is committed to investing in research and development, leveraging the latest AI advancements to enhance our chatbot platform. We actively seek collaborations with experts, academic institutions, and our clients to gain insights into emerging market trends and challenges. By fostering a culture of creativity and adaptability, we are well-equipped to respond swiftly to changing needs, ensuring that Amara.ai remains a trailblazer in delivering transformative HR solutions globally.

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